Biographical Information
Articles for William McEwen
Advertising: Losing site of the goal
01 Nov 2002
The critical marketing challenge for a brand remains one of relationship building. As with all other marketing initiatives and expenditures, ad campaigns--and ad agencies--must be held accountable for contributing to building brand relationships.
Is CRM All Hype?
02 May 2002
Rethinking CRM is the next step in the technology's evolution