Biographical Information

Articles for Janet Kraus

Domestic ''Insperiences'' Are on the Rise

More people are bringing "insperiences" into their domestic domain.

Customer Loyalty: The Real Payoff

The links between loyalty programs and referrals have a significant impact on the bottom line.

Personalized Rewards, Maximum Return

Your customers come in different shapes and sizes--shouldn't your reward offerings too?

Soft Benefits Play a Vital Role in Creating Value for the Customer and the Company

Companies often offer loyalty programs that focus on hard benefits to retain customers, but hard benefits are sometimes not enough. The benefits must have a high-perceived value from the customer's perspective.