Biographical Information

Joshua Horwitz

Joshua Horwitz worked in marketing for several software companies in the late 1990s and quickly learned many companies struggle when it comes to leveraging customer references during the sales cycle. In 2003, he founded enterprise customer reference solution Boulder Logic. Horwitz also blogs at, and is on Twitter as @boulderlogic. He can also be reseached at

Articles for Joshua Horwitz

Reclaim Your Sanity and Win the Business

No more customer-reference fire drills.

Automate Your Customer Reference Process

Five reasons to do so.