Biographical Information

Articles for Mary Alice Lawless

Sales Resource Portals Take Off

The sales resource portal provides a single point of access to the content and tools to help these teams organize, manipulate and customize sales materials. This enables creating an interactive channel, gathering distributed and unorganized rich media content, logically organizing it and linking it to databases or processes already active in the business. The goal is to use sales resources more effectively by putting them at the fingertips of the field sales force.