Biographical Information
Marc Singer
director, global marketing and sales practice, McKinsey & Co.
Marc Singer is a director at McKinsey & Co.'s global marketing and sales practice.
Articles for Marc Singer
Keeping the Store
01 Feb 2007
Information-based marketing programs deliver real value without companies having to spend millions.
Customer Segments Matter
01 Jul 2006
Define and manage them in the organization so that their value is specifically differentiated.