Charles Nicholls (charles.nicholls@seewhy.com) is founder and chief strategy officer of SeeWhy and author of In Search of Insight, which has established a new agenda for the analytics industry. As a veteran of the analytics space, he has worked on strategy and projects for some of the world's leading ecommerce companies, including Amazon.com, eBay, and many other organizations around the globe. Incorporated in 2003, SeeWhy helps companies improve Web site conversion rates by bringing back up to 50 percent of visitors that abandon sites prematurely. Learn more at http://www.seewhy.com and the WebsiteConversion blog. Follow Nicholls on Twitter at @webconversion.