Biographical Information
Articles for Nick Wreden
What's Better Than Customer Satisfaction?
24 May 2004
A commitment to wowing customers is dangerous.
The Link Between Customer Equity and CRM
12 Apr 2004
CRM systems must collect the metrics that ensure accountability.
Pricing and CRM
08 Mar 2004
Pricing is an enormously complex issue that incorporates costs, competitors, and customers. It must also accommodate profitability goals, product lifecycles, and operational capabilities, all affected by the wild card of psychology.
Build a Customer P&L Sheet
26 Jan 2004
A customer P&L sheet allows companies to determine the appropriate level of service, as well as pricing, discounts, and distribution.