Articles for Jeffrey Schumacher
Owning E-commerce Technology
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
Satisfying a Double Standard
How to capture the real self-service opportunity.
Keeping the Store
Information-based marketing programs deliver real value without companies having to spend millions.
Retailers can leverage brand assets and CRM capabilities to build a winning media business.
Reaching the Next Level of Performance in Marketing
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
BPO's Next Level
Capitalize on the unexpected opportunities in CRM business process outsourcing.
Put More Feet on the Street
To extract more value from existing sales machinery, B2B companies must address fundamental sales productivity inhibitors, focusing first on process, policy, and guideline improvements.
Unleashing the Partnership Marketing Opportunity
Create better products and more effective marketing campaigns at lower cost.