Biographical Information
Articles for Kristi Nelson
Web Feature: Intel Puts Sales Management in the Driver's Seat
15 Oct 2001
Intel has given its sales management team the controls with dashboard software that not only monitors sales performance, but also recommends corrective action.
To Boldly Go Where None Have Gone Before
02 Oct 2001
Television retailer ShopNBC explores the enterprise solution galaxy with Oracle 11i.
FrontRange Sees Big Bucks in Small Business
04 Jun 2001
Front-office solutions provider FrontRange sees the small business market as an untapped resource.
Marketing Award: TowerRecords.com
20 Mar 2001
A music giant's e-marketing efforts tower with Annuncio Live.
Tax Relief
10 Feb 2001
H&R Block uses CRM to overhaul its business processes.
Top 10 Tips for Marketing Automation
20 Nov 2000
Its potential is huge, but marketing automation also creates new organizational challenges. Here are some strategies for ensuring your project's success.
CRM Analysts Jump Ship
31 Oct 2000
The CRM industry shakeout has reached some of the market's most respected analysts.
Top 10 Marketing Automation Tips
28 Sep 2000
Its potential is huge, but marketing automation also creates new organizational challenges. Here are some strategies for ensuring your project's success.
EMPICS Gets the Picture
28 Aug 2000
GoldMine Software helps develop sales at the sports photo agency.
Mesa Energy Builds a Better Field Service Solution
05 Jul 2000
When Tracy Singh, president of Mesa Energy, couldn't find the right field service solution for his HVAC service company, he cofounded a software startup to build his own.
Banking Buys into CRM
18 Jun 2000
CRM is helping the financial services industry shift their orientation from the product to the customer.
Valuing Customers
25 May 2000
To maintain customer loyalty in an impersonal age, banks are turning to CRM technology
Success Centers Work for Johnson Controls
17 Apr 2000
Needing to upgrade a 15-year-old customer support infrastructure to eliminate redundant databases and integrate customer information across the enterprise, Johnson Controls installed Astea's ServiceAlliance to integrate and automate every aspect of the customer service life cycle.
Rx for Success
01 Jan 2000
SFA software gives the world's largest insulin maker a competitive shot in the arm.