Articles for Merrill Douglas
Keep Your Company Flexible to Succeed
Siebel's veteran of both engineering and marketing discusses the need for adaptability in service businesses.
Sales Force Automation: Standalone or Suite Component?
Sales force automation solutions may provide concrete results, but their performance thus far has tended to disappoint users. To get around this, some companies argue for integrating them into a total CRM solution.
Creating an Effective Communications Tool Online
In 1999, Eastman Chemical Co. of Kingsport, Tenn., added a secure e-commerce site where customers can place orders, make changes and track orders 24 hours a day. But in preparing to launch, Eastman made a critical evaluation of the public area and its conclusions weren't positive.
Illuminating Online Purchases
A case study of how Osram Sylvania employed TeaLeaf's Technology's TeaCommerce Suite to understand how well its e-business site is performing.
Mobile Workforce Solutions Get Customer-Centric
This story explains how GE Energy Management Systems plans to integrate iMedeon's Web-based suite of mobile workforce applications into its workflow processes.