Biographical Information

Scott Richardson

cofounder, president, and CEO, Longwood Software

Scott Richardson ( is cofounder, president, and CEO of Maynard, Mass.–based Longwood Software, the developer of TagTeam, an on-demand technology solution for marketing and sales. Richardson has over 20 years' experience in marketing asset management, and has worked with hundreds of companies to help them optimize in this area.

Articles for Scott Richardson

Making It Personal

Personalizing sales support and customer communications in B2B marketing operations

When Sales Calls for Support, How Does Marketing Answer?

Ten essentials for a marketing portal.

Avoid Marketing's Twilight Zone: Manage Your Materials

The case for an online marketing library.