Biographical Information
Scott Richardson
cofounder, president, and CEO, Longwood Software
Scott Richardson (scott@tagteam.com) is cofounder, president, and CEO of Maynard, Mass.–based Longwood Software, the developer of TagTeam, an on-demand technology solution for marketing and sales. Richardson has over 20 years' experience in marketing asset management, and has worked with hundreds of companies to help them optimize in this area.
Articles for Scott Richardson
Making It Personal
24 Jun 2011
Personalizing sales support and customer communications in B2B marketing operations
When Sales Calls for Support, How Does Marketing Answer?
20 Jul 2009
Ten essentials for a marketing portal.
Avoid Marketing's Twilight Zone: Manage Your Materials
01 Aug 2006
The case for an online marketing library.