Biographical Information

Rene Litalien

Articles for Rene Litalien

How to Plan for CRM Success

Successful CRM programs boast the common denominators of participation from all levels of management and personnel, understanding of current business challenges, detailed examination of infrastructure and information system capabilities, business process review, data availability, and project ownership.

The Top 10 Misconceptions About CRM Revealed

The process of implementing a CRM program often goes wrong because of hurried projects that are implemented simply for technology sake with unrealistic project timelines and poorly documented goals.