Biographical Information
Federico Cesconi, head of analytical CRM at Cablecom; as told to Colin Beasty
Articles for Federico Cesconi, head of analytical CRM at Cablecom; as told to Colin Beasty
Secret of My Success: Minimizing Customer Guesswork
01 Jun 2006
A Swiss telecom provider uses customer analytics to gain foresight into its customers and keep retention rates high.