Biographical Information
Joshua Uebergang
CEO of Digital Darts
Joshua Uebergang runs Digital Darts, a Shopify Google Ads agency and a Shopify Partner since 2015. He has worked in ecommerce marketing for two decades.
Articles for Joshua Uebergang
E-Commerce Customer Retention Reports Are Grading the Wrong Customers
13 Nov 2026
Most e-commerce retention reports credit loyalty programs and win-back emails for customers who would have come back anyway, and separating habitual buyers from persuaded ones changes where the budget should go.