Biographical Information

Robert Ellison

Executive vice president of enterprise at Pearl

Robert Ellison is executive vice president of enterprise at Pearl. Joining the company in 2011 as an API product architect, in his current role he is focused on determining how technology can accelerate business strategy and how the company can deliver simple and elegant solutions with a short cycle time to drive learning and value.

Articles for Robert Ellison

AI Won’t Kill A/B Testing, but Marketers Must Redefine What They Compare

Success will depend on how well marketers can design, evaluate, and optimize customer experiences.