Biographical Information
Michael Davis works in marketing operations, CRM administration, and field-oriented application design. His experience includes HubSpot administration and Salesforce-connected workflows. He provides consultation and design through Delta Arc and is a contributing consultant to The Machine Blue Book. His work focuses on making business systems easier to use and better aligned with how people work.
Articles for Michael Davis
The Mobile CRM Screen Should Start with the Next Decision
19 Oct 2026
A decision-centered mobile CRM should give field salespeople the context to act, capture the essential outcome, and preserve enough information for the next owner to complete the handoff.