Tristan Barnum is chief marketing officer and head of artificial intelligence innovation at Wildfire Systems, where she helps. She's focused on building loyalty and monetization tools for this next wave of commerce, like RevenueEngine and AI-powered cashback experiences, ensuring consumers get rewarded and companies stay relevant in the agent era. A long-time entrepreneur, Barnum has built her career around disruptive technologies, by co-founding startups in IoT analytics and VoIP communications, and getting her start pioneering digital media delivery at mp3.com.