Biographical Information

Nithesh C. Nekkanti

manager, CRM applications, Sonos

Nithesh C. Nekkanti is manager, CRM applications, at Sonos, where he leads Salesforce development teams responsible for AI-enhanced agent productivity, platform governance, and order management solutions. A Salesforce Certified Application Architect with 11 Salesforce certifications and more than a decade of CRM architecture experience, Nekkanti specializes in customer identity, enterprise CRM design, and post-purchase customer engagement for consumer technology organizations.

Articles for Nithesh C. Nekkanti

Building CRM Around Product Ownership

Manufacturers should build customer data around product ownership instead of the initial sale, creating a stronger foundation for service, support, and long-term customer engagement.