Biographical Information
Sara Faatz
senior director, strategic awareness and digital experience, Progress Software
Sara Faatz is senior director, strategic awareness and digital experience, Progress Software , leading the Digital Experience Technology Community Relations team. With some 20 years of experience leading corporate marketing and community building for multimillion-dollar international organizations, Faatz has run marketing departments (both large and small), built community programs from the ground up, created partner programs, and acted as a brand ambassador and spokesperson for various organizations.
Articles for Sara Faatz
The Customer Expectation Reset: How Generative AI Is Rewriting the Digital Experience Playbook
10 Aug 2026
Generative AI hasn't just introduced new capabilities, it has fundamentally reset user expectations. The gap between expectation and reality is forcing a rethink of content infrastructure from the ground up.