Biographical Information

Sara Faatz

senior director, strategic awareness and digital experience, Progress Software

Sara Faatz is senior director, strategic awareness and digital experience, Progress Software , leading the Digital Experience Technology Community Relations team. With some 20 years of experience leading corporate marketing and community building for multimillion-dollar international organizations, Faatz has run marketing departments (both large and small), built community programs from the ground up, created partner programs, and acted as a brand ambassador and spokesperson for various organizations.

Articles for Sara Faatz

The Customer Expectation Reset: How Generative AI Is Rewriting the Digital Experience Playbook

Generative AI hasn't just introduced new capabilities, it has fundamentally reset user expectations. The gap between expectation and reality is forcing a rethink of content infrastructure from the ground up.