Johannes Hoech is chief marketing officer at Sift, a leading fraud prevention and digital trust platform serving 700-plus global brands. A Silicon Valley executive with more than 30 years of experience scaling B2B technology companies, Hoech provides leadership to Sift's go-to-market strategy, demand generation, revenue analytics, competitive intelligence, and AI enablement initiatives. Since joining Sift, he has driven GTM funnel diagnostics, Q3 OKR development, and a comprehensive competitive response program. He previously founded Premonio and held CMO, COO, and VP roles at WhiteHat Security, Spirion, and Intuit.