Biographical Information

Michael Darwal

chief AI and digital officer, ibex

Michael Darwal is the chief AI and digital officer at ibex, responsible for overseeing operations across the company’s digital media and agency verticals. He has played a pivotal role in ibex’s growth since joining the company in 2013, having held various leadership roles across digital marketing, operations, finance and business unit management.

Articles for Michael Darwal

5 Reasons AI Is Underperforming in CX, and How to Fix It

While the problem is often framed as a technology issue—a limitation of models, tools, or algorithms—that diagnosis falls short of the complete picture.