Biographical Information

Fraser Neil

chief sales officer, Cust2Mate

Fraser Neil is chief sales officer at Cust2Mate, provider of a retail technology platform. Neil brings nearly three decades of comprehensive experience in consumer packaged goods (CPG), retail, and AI-driven technology solutions. Prior to Cust2Mate, Neil served as vice president of CPG at Trax Retail Ltd., where he demonstrated expertise in delivering revenue growth and product innovation.

Articles for Fraser Neil

Your Loyalty Program Isn’t Broken, the Experience Is

When customer value isn't delivered seamlessly, the impact shows up quickly in performance.