Michael Blanche is the cofounder and co-CEO of Surfside, provider of an operating system for retailers. At Surfside, Blanche leads the development of the infrastructure and operating system that aggregates independent and regional retailers, unifies their commerce data, and enables retail media to be planned, activated, and measured against real outcomes across online and in-store environments. Prior to founding Surfside, Blanche was chief technology officer at SITO, where he was responsible for leading engineering, product, and innovation.