Biographical Information

Gabrielle Pajer

influencer partnerships lead U.S., Awin

Gabrielle Pajer is the influencer partnerships lead U.S. at Awin, the global leader in affiliate marketing. She has more than a decade of experience building and scaling influencer and creator programs that drive business impact across brand, social, and performance marketing.

Articles for Gabrielle Pajer

Influencer Marketing Isn’t Broken. Measurement Is

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.