Biographical Information
Gabrielle Pajer
influencer partnerships lead U.S., Awin
Gabrielle Pajer is the influencer partnerships lead U.S. at Awin, the global leader in affiliate marketing. She has more than a decade of experience building and scaling influencer and creator programs that drive business impact across brand, social, and performance marketing.
Articles for Gabrielle Pajer
Influencer Marketing Isn’t Broken. Measurement Is
18 May 2026
Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.