Biographical Information
Dan Baptiste
executive vice president of strategy and partnerships, Skyword
Dan Baptiste is executive vice president of strategy and partnerships at Skyword, where he works with senior marketing leaders and C-suite executives to architect their brand and content strategies for maximum impact. Baptiste has collaborated with leaders at IBM, Salesforce, GE, Colgate-Palmolive, Mastercard, and Citizens Bank, co-creating programs that strengthen brand credibility and business impact. He is a frequent keynote speaker and co-hosts “Content Disrupted: Bold Takes on Brand Marketing,” featuring conversations with CMOs and industry leaders about storytelling, marketing, and AI.
Articles for Dan Baptiste
Clicks Are a Vanity Metric. Authority Is What Matters Now
08 May 2026
AI systems don't cite the most index-friendly content. They cite the most authoritative sources.