Biographical Information

Jovana Zrnic

growth and performance marketing leader

Jovana Zrnic is a growth and performance marketing leader with extensive experience across B2B SaaS, global consumer brands, and venture-backed companies in the U.S. and EMEA. Her work centers on building scalable, data-driven growth systems that integrate paid media, marketing technology, automation, and AI-enabled optimization. She has led regional and multi-market performance programs for established brands and startups alike, combining strategic leadership with hands-on execution.

Articles for Jovana Zrnic

The New Customer Journey: How AI Search Engines Are Rewriting the Marketing Funnel

The model where brands optimized to appear in search results is giving way to an environment where AI intermediaries provide synthesized answers.