Biographical Information

Stu Sjouwerman

cofounder and CEO, ReadingMinds.ai

Stu Sjouwerman is cofounder and CEO of ReadingMinds.ai, an AI-moderated interview platform for conducting sentiment analysis. He also is the founder and executive chairman of KnowBe4, a cybersecurity platform that addresses human risk management. Sjouwerman is the author of Agent Powered Growth: Deploy AI Agents that Build your Marketing Pipeline 24/7.

Articles for Stu Sjouwerman

The Squeaky Wheel Might Get the Oil, But You Should Really Be Worried About Your Quietest Customers

Your CRM views quietly dissatisfied customers in the same way as your genuinely satisfied customers.

The New AI Risk for Marketers: Flawlessly Bad Decisions, Beautifully Integrated

Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.

Moving CRM Beyond Data to Emotional Intelligence

Misreading situations is due not to lack of data but usable understanding.