Britt Mills is vice president of CX solutions at Bridgenext. Mills is a dedicated CX practitioner with a passion for collaborating across business, creative, product, and engineering teams to develop digital experiences that deliver value to both customers and employees. Britt has earned certifications as a Forrester Certified CX Leader and completed Harvard’s program in Disruptive Strategies and Jobs to be Done Methodology. She also created The CX Machine™ and regularly shares insights on customer experience through her Substack newsletter, Good CX.