Tristan Barnum is chief marketing officer and head of AI innovation at Wildfire Systems, where she helps brands, banks, and platforms prepare for a world where AI agents are shopping on our behalf. She’s focused on building loyalty and monetization tools for this next wave of commerce, like RevenueEngine and AI-powered cashback experiences, ensuring consumers get rewarded and brands stay relevant in the agent era. A longtime entrepreneur, Barnum has built her career around disruptive technologies, by cofounding startups in IoT analytics and VoIP communications, and getting her start pioneering digital media delivery at mp3.com.