Tobin Thomas is the cofounder and CEO of Lifesight, a unified marketing measurement platform transforming how modern brands understand and optimize their marketing impact. Under his leadership, Lifesight has built a decision intelligence engine that fuses causal marketing mix modeling, geo-based incrementality testing, and privacy-safe attribution into one cohesive framework, giving marketers and finance leaders a single source of truth for growth. Thomas has more than two decades of experience spanning technology, marketing, and data analytics.