Marie-Louise Gaughan is vice president of digital solutions at Alorica. Gaughan is a recognized leader in customer experience and digital transformatio—helping global brands reimagine how they connect with customers. With over two decades of expertise, she drives strategies that blend behavioral insights with innovative technology to deliver effortless, data-driven journeys for global organizations. Her career spans law, financial services, insurance, and BPOs, where she has led transformation programs across retail, utilities, telecom, fintech, healthcare, and travel.