Biographical Information

Ashleigh Cook

chief marketing officer, RainFocus

Ashleigh Cook is chief marketing officer at RainFocus. Cook is an accomplished marketing executive with deep expertise in sales, marketing, and product best practices and technology, committed to helping high-growth companies establish and scale marketing functions to deliver exceptional customer experiences that align with rapidly changing expectations and technology advancements. Before RainFocus, Ashleigh led marketing teams spanning GTM strategy, demand generation, ABM, client marketing, and operations at SiriusDecisions and Forrester.

Articles for Ashleigh Cook

How AI and Event Marketing Are Moving the Needle for Business Outcomes

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.