Biographical Information

John Steinert

chief marketing officer, Informa TechTarget

John Steinert is the chief marketing officer at Informa TechTarget, a global leader in accelerating tech company growth. As CMO, Steinert focuses on purchase intent-driven marketing and sales solutions, delivering measurable business impact for enterprise technology companies.

Articles for John Steinert

Beyond Traffic, Trust: Time to Re-Strategize B2B engagement

When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.