Biographical Information
Lisa Loftis
principal, Global Customer Intelligence Team, SAS
Lisa Loftis is a principal on the Global Customer Intelligence Team at SAS, where she focuses on customer intelligence, customer experience management, and digital marketing. She is co-author of the book Building the Customer Centric Enterprise.
Articles for Lisa Loftis
Why Data Deletion Is Still a Struggle—and What Businesses Must Do About It
07 Nov 2025
Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.