Mariana Skinner is vice president of CRM strategy, Publicis Groupe, ConnectedCRM. Skinner is a data-driven marketer with a passion for creating bold, customer-centric CRM strategies and communications that move the needle. With more than 13 years of expertise spanning CRM and life cycle strategy, digital transformation, strategic consulting, marketing technology, and process improvement, she has partnered with Fortune 500 brands like Marriott and McDonald’s to deliver measurable, market-leading results.