David Hardy is the vice president of business services at Optimove, bringing over a decade of experience in senior roles in sales and client support within the marketing and technology sectors. In his role as VP of business services, he leads the strategic services team, which delivers customized, data-driven marketing and monetization strategies to Optimove clients. Prior to his position at Optimove, he was the head of pre-sales at Adobe, and before that, he served as the vice-president of strategic services at Rakuten.