Biographical Information
Matt Hummel
chief marketing officer, Pipeline360
Matt Hummel is chief marketing officer at Pipeline360. Hummel is a marketing innovator known for building high-impact strategies that drive growth and strengthen brands. He has led transformative initiatives at leading companies including Demandbase, RealPage, and Thomson Reuters, and is recognized for his expertise in demand generation, brand strategy, and data-informed decision making.
Articles for Matt Hummel
Buyer Beware: How Marketers Can Navigate More Complex B2B Buyer Journeys
28 Aug 2025
The linear funnel is dead. Today's nonlinear, multi-stakeholder B2B journeys require a branded demand approach—AI-driven segmentation, personalized multi-channel nurturing, and steady brand building.