Biographical Information

Nikki Candito

vice president of integrated marketing, Anteriad

Nikki Candito is vice president of integrated marketing at Anteriad, where she is responsible for demand, operations, web, and content strategy. Prior to Anteriad, Candito led marketing teams at a number of leading technology companies with a focus on lead and demand generation.

Articles for Nikki Candito

How to Balance AI and Authenticity in ABM Marketing

Build a partnership with AI, one that deepens (not derails) the carefully orchestrated relationship with customers.