Biographical Information
Joe Rueckert
senior director of customer engagement, the Lacek Group
Joe Rueckert is senior director of customer engagement for the Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency that has been delivering personalization at scale for its world-class clients for 30 years. The Lacek Group is an Ogilvy Experience company.
Articles for Joe Rueckert
Reframing CRM from Tactical Tool to Engagement Methodology
30 Oct 2024
CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.