Biographical Information

Ashleigh Cook

chief marketing officer, RainFocus

Ashleigh Cook is chief marketing officer at RainFocus. Cook is a data-driven B2B marketing leader with a passion for helping high-growth companies establish and scale marketing functions, and with a strong track record of developing and executing successful global marketing programs that contribute to bookings and revenue.

Articles for Ashleigh Cook

Not so Fast, Marketers: Don’t Get Too Comfortable Relying on Third-Party Data

Google has scrapped its plan to eliminate third-party cookies, but marketers have to keep pace with customers' expectations for privacy and more relevant interactions.