Biographical Information

Guy Ruck

vice president of marketing, Veho

Guy Ruck is the vice president of marketing at Veho, the company revolutionizing package delivery and returns for the modern economy. He is a results-driven marketing leader with a passion for building brands and driving growth. With experience across diverse industries, Ruck previously led e-commerce for P&G in Israel, Cyprus, and Malta.

Articles for Guy Ruck

Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage

The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.