Daniela Jurado is the executive vice president of North America at VTEX. Throughout her career in enterprise digital commerce at VTEX, she has had the pleasure of working directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in various verticals such as fashion, DIY, electronics, home appliances. Jurado has also led the business development of VTEX in key regions and markets, including EMEA and Latin America, for many years.