Biographical Information

Daniela Jurado

executive vice president, North America, VTEX

Daniela Jurado is the executive vice president of North America at VTEX. Throughout her career in enterprise digital commerce at VTEX, she has had the pleasure of working directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in various verticals such as fashion, DIY, electronics, home appliances. Jurado has also led the business development of VTEX in key regions and markets, including EMEA and Latin America, for many years.

Articles for Daniela Jurado

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.