Mary Kay Evans is chief marketing officer at Alida. Evans has more than 25 years of experience in transforming the way companies engage with their markets, their clients, and their employees. Evans has served as a leader, consultant, and advisor to many leading technology companies. Prior to Alida, Evans served CMO for Pymetrics and CMO for Verizon Digital Media, and she cofounded Radi8 Creative, an agency offering go-to-market strategy, PR and creative services.