Neustar and comScore Partner
Neustar, a provider of real-time information services and analytics, today announced a partnership with comScore that will give marketers a unified marketing solution incorporating validated Campaign Essentials (vCE) ad validation metrics in its offering.
The partnership builds on Neustar PlatformOne's capabilities and comprehensive partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.
The integration of comScore vCE's metrics into PlatformOne will allow Neustar customers to measure ad viewability and the duration of ad engagement.
"comScore vCE gives Neustar customers a very powerful, integrated tool to improve their campaign efficacy," said Ted Prince, senior vice president of information services at Neustar, in a statement. "Our partnership with comScore is one of many important alliances we have made and will continue to make to ensure that PlatformOne is at the forefront of helping marketers drive ROI in an increasingly complex digital marketing ecosystem."
"This partnership between comScore and Neustar dramatically simplifies and streamlines the measurement process for advertisers and provides the real-time insights needed to optimize campaigns," said Anne Hunter, senior vice president of global marketing strategy at comScore,in a statement. "These capabilities eliminate key barriers to advertisers, enabling them to achieve greater scale and providing the data needed to maximize media spend and ROI."
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