• March 24, 2014

ClickTale Integrates with Adobe Analytics

ClickTale today announced its integration with Adobe Analytics, a key solution in the Adobe Marketing Cloud. The integration enables companies to create revenue-generating customer experiences based on in-depth heatmaps and playback of anonymous user browsing sessions identified in Adobe Analytics segments.

"The ClickTale and Adobe Analytics integration has given us a much deeper understanding of how different customer segments experience and navigate our Web site," said Ashish Braganza, director of global business intelligence at Lenovo, in a statement. "It's the perfect combination of segmentation and visualization."

The integration of ClickTale and Adobe Analytics enables users to do the following:

  • identify and assemble high-value audiences/segments;
  • analyze custom Adobe Analytics segments within ClickTale's reports to deliver specific observations and recommendations;
  • optimize conversion paths for chosen Adobe Analytics segments;
  • watch videos of anonymous visitors' browsing sessions to reveal the factors driving or impeding customer success; and
  • use the insights from ClickTale to test and deliver optimal user experiences for each audience defined in Adobe Analytics.

"Through this partnership, ClickTale and Adobe can provide businesses with a qualitative and quantitative, 360-degree view of their customers' digital experiences," said Tal Schwartz, CEO of ClickTale, in a statement. "Companies can now understand what specific customers are doing and can shed a light on why they are doing it, which then provides insights into how their digital experience can be enhanced to maximize online business results."

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