• February 14, 2014

Matrix Solutions Releases Sales Intelligence Module

Matrix Solutions, a provider of media CRM and sales intelligence software, today released the Sales Intelligence Module as part of its Matrix Premium product. The offering will initially include Sales Coverage Analysis, Sales Retention Analysis, and New Business Analysis.

Sales Intelligence provides a current 360-degree view of your entire sales organization to identify where new opportunities lie. For example, in the new Sales Coverage Analysis a user can see accounts and agencies that aren't spending on a particular outlet, but are spending elsewhere. The New Business Analysis enables users to see how much new business is being generated by offices, outlets, and account executives. It also allows users to compare them to each other, providing greater insight into where strengths are.

Beyond the Sales Intelligence Tools, the new system release also encompasses the new Matrix Espresso Shot for both managers and account executives. The Espresso Shot is a daily email to let users know how they are performing compared to budget for month, quarter, and year. It also shows what activities are planned for the day, what deals are planned to close that week, recent imports from traffic, and top potential churn accounts by dollar amount.

Another enhanced feature within the new release is the LinkedIn pod, which has been updated to provide users greater visibility into deeper contact connections within organizations and import them into Matrix with a lot of their information imported from LinkedIn.

"Our Matrix Premium release is a game-changer for media sales management as it provides the tools necessary for deep sales intelligence analytics, not only from a historical perspective but from a forward-thinking perspective," said D.J. Cavanaugh, CEO of Matrix Solutions, in a statement. "It also provides an advanced level of integrated insight across the top of an entire enterprise while enabling scalability from the high-level overview to the need to quickly drill down to individual station, outlet, category, account executive, or more."

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