• December 15, 2011

Bennigan’s Deploys Feedback Tool to Enhance Guest Experiences

In its drive to deliver legendary dining experiences, Bennigan's Franchising Co. has teamed with Mindshare Technologies to gather, analyze, and act on real-time feedback from guests. Leveraging Mindshare's survey and reporting platform for real-time customer insights, Bennigan's will focus on enhancing every aspect of the guest experience.

"We're striving for flawless execution that creates legendary experiences for every guest, every day," said Paul Mangiamele, Bennigan's president and CEO, who added, "Very good is simply not good enough. Mindshare gives us access to immediate feedback that will allow us to achieve exceptional levels of performance."

The Mindshare customer feedback management platform allows guests to provide real-time, honest input through a simple phone or Internet survey. Guests objectively rate various aspects of food, service, atmosphere, and other factors to help managers focus on the areas that matter most to creating an emotional connection with guests. Guests also comment on employee performance, which provides invaluable information managers can use to tailor specific training to meet individual employee needs.

"Bennigan's understands that success is built one customer at a time and is absolutely committed to providing over-the-top experiences," said Richard Hanks, president of Mindshare Technologies. "We're pleased to partner with this dynamic team and become part of the ongoing comeback of this great American brand."

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