• October 25, 2007
  • By Marshall Lager, founder and managing principal, Third Idea Consulting; contributor, CRM magazine

Maximizer and CanDoGo Can Do Mentoring

As part of its Global Business Partner Conference 2007, Maximizer Software today announced a partnership with CanDoGo, a provider of on-demand coaching and mentoring solutions. Under the terms of the exclusive agreement, CanDoGo will provide small and midsize businesses (SMBs) with on-demand sales and professional coaching expertise via Maximizer's CRM interface. The joint offering is scheduled to be generally available beginning in November. With this new relationship, customers of Vancouver, BC-based Maximizer will have the ability to access advice via the Web from leading experts on business or professional topics such as sales coaching, proposal crafting, leadership, and motivation, according to the companies. The agreement also adds a much-needed live component to Maximizer, which has traditionally provided its on-premise product without Web enhancements. "Employees within so many organizations wear multiple hats and are faced with numerous constraints. Immediate access to the right information and guidance is critical," said Dave Batt, chief executive officer of Denver-based CanDoGo, in a statement. "Our new partnership with Maximizer delivers expert advice in a new way for SMBs, helping these organizations and their employees improve business execution." Batt, former general manager of CRM for Sage Software, brings his own SMB expertise to the mix along with Maximizer, a company with offerings tightly focused on that market. CanDoGo has exclusive rights from more than 120 experts to deliver their advice and coaching, including Tom Hopkins, Tony Parinello, and Zig Ziglar, among other authors, speakers, and professional trainers. The company converts traditional long-form material into bite-sized advice, known as "CanDoGo Insights," which are delivered through text, audio, and video. Maximizer customers will be able to access these pearls of wisdom directly through the Maximizer Enterprise CRM software interface. "The real winners in this new partnership are the sales and business professionals who use Maximizer," said Peter Callaghan, Maximizer's chief sales officer, in a statement. "The most significant barrier to a salesperson's productivity is the lack of access to relevant, best-practices information. Now they will have it on-demand, exactly when they need it." The Maximizer-CanDoGo partnership continues a CRM trend of providing capabilities to smaller businesses that don't have the resources or staff to specialize their job functions. "SMBs don't have a lot of IT expertise, or necessarily even business expertise," says Laurie McCabe, vice president for SMB insights and business solutions at AMI-Partners. The addition of CanDoGo's coaching content "definitely fills a gap," she says. "Companies might send people to one-day training sessions, but they don't usually get serious development time." The partnership makes good sense for both companies, according to McCabe. "It's definitely a happy partnership; Maximizer gets to add additional value to its CRM product, and CanDoGo gets a springboard," she says. "This joint offering has great market opportunity, particularly because it's offered in conjunction with a CRM interface that professionals are already using every day."

Related articles: Feature: The 2007 Market Awards: Small Business Suite CRM The small-business themes of this past year have been partnership and verticality; Maximizer Software, last year's category winner, is named a Leader. Feature: The 2006 Market Leaders, Part 1 Maximizer led the pack both in customer satisfaction and depth of functionality. Maximum Sales Research Maximizer Software inks a deal with sales-effectiveness analyst group ES Research to share information on best practices and link their customer bases. Viewpoint: Selling Smart to Reach Your Goals Focus on fundamentals when facing shortfalls. The TAS Group Livens Up Its Selection Sales effectiveness training gets a four-course meal of process, methodology, technology, and performance metrics from the company's new subscription service. Maximize Sales Effectiveness Through Communication A new TAS Group study finds the disconnect between management and reps can erode a sales force's ability to close deals and hit quotas. Maximizer Says, ''Leave Your Laptop at Home'' The company hopes the release of Maximizer Enterprise 9.5 will ease the SMB sales force's woes. Maximizer Minimizes Its Pricing Structure The quiet on-premise vendor fires a surprise salvo; functionality is another key to value. Feature: Barriers to CRM Success Tech obstacles to CRM success can be considerable, but others include process and people concerns--read here about two companies' experiences.
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