• June 7, 2007
  • By Colin Beasty, (former) Associate Editor, CRM Magazine

Oncontact Makes Cosmetic Improvements and More

Oncontact Software yesterday released the latest version of its flagship CRM solution, Oncontact CRM 6.0. Oncontact CRM is a Vista-compatible CRM suite tailored to midmarket businesses and small enterprises, and is the only CRM solution available to offer project management capabilities, according to the company. "Our CRM solution is the first to integrate the updated look and feel of Microsoft Windows Vista, making it easy to use for customers already familiar with the Windows Vista interface," said Jon Zimmerman, president of Oncontact Software, in a written release. Oncontact CRM is designed with the same look and feel of Vista and integrates the tab orientation inherent to Microsoft Windows by using the latest Microsoft .NET platform, according to the company. In addition, Zimmerman says the integrated project management module offered within his company's CRM suite "provides an additional tool to help organizations build strong relationships and grow their business efficiently." A pair of toolkits is provided for users to customize the application according to personal preference. Oncontact CRM 6.0 comes with Customizer and Navigator to allow users to modify the application using a drag and drop environment. Tabs, fields, and screens can be added, deleted, and reformulated and business rules, workflow, event chains, screen prompts, and logic can be added depending upon end-user skill sets, according to Oncontact. Oncontact CRM 6.0 is compatible with Microsoft industry-standard solutions including Microsoft SQL Server. Customer service and a help desk management system are available to track service inquiries, incidents, and problems. According to Bill Band, a principal analyst of enterprise applications at Forrester Research, in his report, "Trends 2007: CRM," boosting productivity of customer-facing workers with applications that are native to their work environment is a plus. "Sales, customer service, and marketing executives want application user interfaces (UI) and workflow designs that align with the working practices of day-to-day users," he writes in the report. "This desire for more user-friendly applications is driving interest in CRM application upgrades as vendors make better UIs available in new releases." Related articles: CRM's Expanding Vista
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