Iterable Opens Its Platform to Claude, ChatGPT, and Cursor

Iterable, a customer engagement platform provider, has launched a hosted MCP server, artificial intelligence-assisted software development kitss, an expanded Integrations Hub, and more in its Winter Product Launch.

The Winter Product Launch focuses on three areas: bringing the full power of Iterable and Nova Intelligence into the AI tools teams already use, building AI guidance into every workflow, and giving every person and agent the same understanding of the customer.

"The first wave of AI made individual marketers more productive, but productivity alone doesn't transform how an organization engages customers," said Nick Beil, chief product officer of Iterable, in a statement. "The next leap happens when teams and AI agents can work from the same customer intelligence, apply the same expertise, and take action across every channel. That's the future we're building at Iterable: marketers set the strategy, and our agents helps turn it into execution at a scale that wasn't previously possible."

With Iterable's new hosted MCP server, marketers can tap into Nova Intelligence, draw on Iterable's built-in marketing expertise, and build and execute customer journeys directly from Claude, ChatGPT, and Cursor. With per-user access, capabilities once limited to individual power users can now extend across the entire organization.

Requests from Claude, ChatGPT, Cursor, and other MCP-compatible tools run through Nova Agent, Iterable's AI-powered marketing assistant, so marketers get built-in guidance on what good marketing looks like and the ability to act on it. Marketers can build and stage journeys, preview and proof emails, and check campaign performance directly inside the chat. Journey canvases and email previews appear right there. Users sign in with their own Iterable logins, and security teams have no shared API keys to manage, and access is tied to each person's Iterable account.

AI-assisted SDK integrations give coding agents such as Claude Code, Cursor, and Codex version-matched guidance for Iterable's iOS, Android, and React Native SDKs. That takes a developer from setup to a verified first message in less than an hour, down from nearly a day.

Iterable is also tripling the integrations available in its Integrations Hub so marketers building campaigns, agents analyzing behavior, and workflows taking action all start from the same customer context, making every experience they build more intelligent and relevant. They include the following:

• New ecosystem integrations with Chargebee, Recurly, BigCommerce, HubSpot, Typeform, Punchh, Contentful, and Google Sheets that bring billing, purchase, lifecycle, signup, loyalty, and content data into Iterable.
• New audience syncs for Reddit Ads, ChatGPT Ads, Snapchat, and Microsoft Advertising that keep paid targeting and suppression in step with each customer's journey, helping reduce spend to reach customers who have already converted.
• Enhancements to Salesforce Sync that send Iterable email opt-out status back to Salesforce, so every team respects the same choices.